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Wilson Outdoor Displays - Frequently Asked Questions

Don't see your question below ?  Feel free to give us a call or pop us an email.  If you've got a question we've probably answered it before !

 
 

How cost effective is billboard advertising compared to other media?

Billboards are generally far more cost effective because the ad is usually viewed 24 hours a day, 7 days a week and 365 days a year (depending on your contract). Magazine and newspaper ads are generally published once a week or once a month, and the ad is generally viewed only once. A radio spot may air a few times throughout the day, but statistics show that many listeners change stations during commercials. Generally speaking, advertisers can get the most from their ad dollars through effective billboard advertising.

Take a look at the CPM (Cost per Thousand viewers) for the various mediums. Clearly outdoor advertising is the least expensive alternative on cost per thousand basis. This is because outdoor advertising reaches a massive audience

CPM    MEDIA
$   2.50    Outdoor Advertising
$   9.50    Broadcast Television
 $ 14.50    Spot TV
$   5.50    Cable TV
$   6.25    Magazines
 $ 24.50    Newspaper
$   7.25    Radio
 
     
 

How many people view billboard ads compared to other media?

Based on the Total Media Spending Research by Universal McCann in 2009, the following percentages represent the amount of different types of media the average person living in the United States consumes each week:

37%    Television
 27%    Out of Home (Billboards, etc.)
15%    Radio
14%    Internet
 7%    Print (newspaper, magazine, etc)

Billboards run a close second to television consumption, however they are significantly less expensive than every medium listed above with regards to pay-per-view (see CPM in the prior question).

 
     
 

What is the difference between Static and Tri-vision billboards?

Static billboard: A traditional billboard, where the ad is printed (usually on vinyl) and installed onto the billboard structure. The advertiser is provided 100% of the allotted space during the contract term.

Tri-vision billboard: A billboard that rotates between three advertisements on one structure. Each ad rotates about every 10 seconds. Although the advertiser ‘shares’ space on this type of unit, the movement captures attention of all passers-by thus still attracting great readership.

 
     
  Do you provide Digital billboards?

At this time we do not offer digital billboards however we constantly review the situation and will be offering them when we have appropriate opportunities.
 
     
 

How soon can I expect to see my ad posted?

This depends on how long it takes to design artwork to your satisfaction.  In most cases, once the artwork is approved your ad will be posted in as few as 5-9 business days. We can complete your artwork in as little as 2 days, but  it can take up to 2 weeks, depending on the number of revisions. We work as quickly as possible to get your ad posted, however you should estimate between 15 to 25 days from the date of contract signing to the day your ad is posted.

 
     
 

Will I need to hire my own graphic designer?

You are more than welcome to use your own designer. Our talented design team specializes in outdoor media artwork.  In addition, our experienced staff also specialize in creating effective billboard messaging and ad concepts and they work together with our designers to create a message which will bring you results. Of course, if you have your own designer, we will gladly accept outside artwork provided it fits the billboard format and size specifications (we can provide you with these specs).

 
     
 

What are the costs involved in having a billboard?

We make it easy for you in terms of cost and payment. There are essentially three costs:

  1. The production & installation fee, which includes what it costs to have the advertisement printed and posted.
  2. Once your billboard ad is installed, you pay a rent on the space which is billed monthly on a cycle.
  3. Lastly we have the artwork fee, unless you choose to provide your own artwork separately.

 
     
 

How will I be billed?

Wilson Outdoor Displays bills monthly by regular invoicing via U.S. Mail.

 
     
 

Will I receive a discount for buying several billboards?

Yes. Just ask us about it!

 
     
     


 

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